Mailing Services:
Mailing has been with us for a long time. It's a long standing form of communication - a norm with certain expectations depending on what the piece looks like and the type of service used to mail it (first-class, standard or stamp).
We have left an era when it was affordable to mail in mass and be satisfied with a one to three percent response rate. We can all agree that this procedure helped to create the term "junk mail" and should be avoided. To send information to someone without qualifying a need or potential need is probably a waste of resources and just creates "junk".
If you are frustrated by marketing/communitcating via direct mail, don't give up! Just give up the old ways and evaluate current methods to get your message to the right people at the opportune time. We help clients evaluate their current and potential customer base and develop a targeted mailing campaign with support material and web-based solutions. Some options include:
- Evaluation of current clients and evaluating common threads between them and purchasing supplemental list to enhance
- Targeting specific geographical regions
- Help develop ROI on each mailing
- Develop follow-up campaigns through mail and web-based systems.
Our In-House Capabilities Include:
- Direct address via inkjet system or digital press
- Variable data (name, address, text and images)
- List services (CASS, NCOA, duplicate check, merge/purge and list profiling/enhancement)
- Inserting single or multiple pieces in envelopes
- Tabbing
- Label application
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